Small Business Tip – The Key to Getting Repeat Business

So you’ve made some sales and are finally growing your business. That’s a great start! But what is the key to securing repeat business?
There are several easy steps you can undertake to ensure that you’ll retain repeat business. Here are three of the most important.
1. Give the customer excellent service.
It seems like a no-brainer, but there are always things you can do to ensure that the customer is getting the best possible service. 70% of buying experiences are based on how the customer feels – how they are being treated, and the level of customer service and support they are offered. You are the key to excellent customer service – it starts with you.
Make sure that your team of employees treats the customer with the utmost respect and professionalism at all times, taking care of their specific needs, no matter what they are. Go above and beyond for your clients, and they will reward you with repeat business. Make sure they know that you are always there for them, and put them first and foremost.
2. Keep the lines of communication open.
Once you’ve got the excellent customer service taken care of, it’s time to focus on communication. Keep in touch with your clients, making sure to collect relevant information from them when necessary, and also providing them with the information they need to continue doing business with you.
Keep them abreast of things like special promotions, incentives, deals and more. You can keep the lines of communication open through email lists, blogging, surveys, contests, webinars, social media and more. As always, a fantastic, easy way to stay in touch and engaged with clients is by designing an app for your business. An engaged customer is a happy customer. In this day and age, keeping in touch with your client is easier than ever, and what’s more, the customer will WANT to engage with you as much as possible.

3. Thank your customers.

Make sure you always let your customers know how much you appreciate them and their business. Don’t assume they know. A simple thank you is not always enough. Take the time to really get to know your clients, if you can. Create loyalty and rewards programs and incentives that they can truly benefit from, based on their own needs and wants.