Six Mobile Marketing Tips
For Small Businesses
Mobile phones are essential to shopping these days, and a majority of cell phone owners say they’re willing to share personal data with merchants in exchange for such things as coupons and discounts.
But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they’re slogging through crowds of holiday shoppers. So how can local merchants use mobile marketing effectively? Here are six tips.
Focus on customers. Consider how consumers already interact with their mobile devices and take advantage of that behavior. Eliminate anything that makes buying more difficult, such as a website that doesn’t load correctly on a mobile device or hard-to-find contact information. Optimize your customers’ mobile Web experiences by adding “click to call” and “click for directions” features, suggests Jeff Fagel, chief marketing officer atG/O Digital. Make sure all your marketing messages look great on the small screens where people are increasingly opening them, says Jessica Stephens, chief marketing officer at marketing technology company SmartFocus. She says 30 percent of mobile shoppers abandon transactions that aren’t optimized for mobile and 57 percent abandon sites that take more than three seconds to load.
Don’t get too pushy. Most Internet shopping activity involves consumers actively searching out information on services or products. But mobile marketing is what’s called “push” technology, which involves sending unsolicited messages to would-be customers. “It’s all done with the idea of engaging customers and getting them to spread your offers on social media,” says Betsy Page Sigman, who teaches operations and information management at Georgetown University’s McDonough School of Business. “If people buy something every time you send a discount, keep sending them. But pay attention to when they stop, because that data tells you a lot, too.”
Respect privacy. The discovery of a series of ad beacons used to track phones in New York City recently caused a ruckus over privacy concerns. You won’t catch people by surprise if you direct your marketing messages to customers who have agreed to receive texted discounts or coupons or who have downloaded an app such as Shopkick. The application, and others like it, allows merchants to send messages to users’ devices when their location service is turned on, showing they are nearby.
Give something away. Most people don’t mind that their supermarket tracks their purchases—as long as they get discounts when they swipe their reward cards. The same idea applies to mobile marketing: You need to sweeten the deal, not just text annoying ads. Send customers special offers, reminders about sales, and discount coupons. Imagine the response to a “free coffee with purchase” offer you send to shoppers a block away from your bakery at 4 p.m., for instance.
Integrate. Mobile marketing should be part of your overall marketing plan, along with e-mail, direct mail, and other advertising, says John McGee, chief executive of OptifiNow, a Los Angeles sales and marketing company. “Track the results you get from each channel and see which one is working. There’s no silver bullet—you need to do a little bit of everything. And remember, it doesn’t matter what you want to do—it’s what your customers like,” he says.
Be concise. Unlike e-mail, text messages have a high open rate. But you have to get your point across in few words, which is easier to do the better you know your customers. “Text messages work better for local marketing, which lends itself to small business,” McGee says. “If a local restaurant is having a slow night and sends text to people nearby to get them in for a special, that’s more effective than a retail chain sending out messages to people 20 miles down the freeway.”
The Gil Company
Our days will soon be growing longer with the time change around the corner. You will start thinking “What can I do to grow my business even more?” because I’m already doing everything out there.
You run through the checklist:
- Google+, Facebook, Twitter, Linkedin, Pinterest….Check
- Email Campaigns……Check
But are you doing EVERYTHING
…..If you are not adding new content/updates to the above you are losing your customers. The world we have allowed to be created is an “instant gratification” one and if you are meandering in your Social Media
then you are wasting your time.
In today’s world you have to be engaging your customers weekly so they remember you. You need to serve up a Loyalty program, put out coupons and give them helpful hints so they know you are a giver. They want to connect and possibly build a relationship with your business. I know it is weird – a relationship – that’s done face to face ….. not anymore! You have to penetrate the on-line layer and then maybe a face to face relationship will blossom.
I know your next thought is NO WAY I CAN POSSIBLY DO THAT AND RUN MY BUSINESS!
You can! You need to set aside a day a week put your creative brain on and they go to town. Once you have created your content then schedule it to go out on different days and time. I suggest pick two days a week and then schedule your FaceBook post (yes…POST is a drop down and that is where you can schedule ), Email Campaigns, Blog Post you get the picture most of these things can be scheduled so you are not constantly having to remember to send out your communication.
Need help?? Contact The Gil Company
so we can assist you at little cost so you are ready to advance your business’s Social Media.
Email: firstname.lastname@example.org website: www.thegilcompany.com
Should Small Business Be Mobile?
Thanks to Televox, we have a list of mobile stats that every small business owner needs to be aware of. You’ve likely heard our constant harping on the fact that mobile is the hottest thing around, and is something that small business owners simply can’t ignore. There’s one main reason why we’re always saying that:
In case you don’t want to take our word for it, however, here are a few reasons to back up our point:
Mobile has beaten desktop.
This year, mobile Internet traffic exceeded desktop traffic. Not surprisingly, people don’t like rolling computer towers behind them on little carts when they’re out and about, so mobile devices have become the computers of choice for people that are on the go.
What has surprised people, however, is that people continue to use mobile devices once they get home. Chalk it up to familiarity, convenience, the fact that you don’t have to share them . . . whatever you like. But the fact is, mobile is more important than desktop, now. If your small business website isn’t mobile-optimized, you’re in trouble.
Mobile is growing fast, and continuously.
Traffic on the mobile web is growing at 3.5% each month! And 35% of smartphone owners say that they’re going to increase their usage of mobile Internet going forward. Taken together, you can conclude that tomorrow is very likely to be “more mobile” than today. If you’re waiting for the mobile trend to blow over, it might be time to throw in the towel and embrace it.
Smartphone users are now in the majority
Dumb phones are out there, but they’re no longer owned by a majority. Instead, most people who have a mobile device have a smartphone, which means that they have mobile Internet access and are hungry for apps.
Mobile devices don’t get left behind.
80% of Americans take their mobile device with them when they leave the house. In fact, 85% of Americans are never more than a few feet from their mobiles. If you want to meet consumers where they are, a mobile device is the surest channel available to you.
Mobile is local
94% of smartphone owners are looking for local info on their mobile, and 70% of these searchers have connected with a local business after a search. For a small business, this is a golden opportunity.
Mobile leads to sales.
This ties in to the last point. 70% of the people searching on a mobile device will make a purchase soon. If your business has a mobile-optimized website, you’re probably going to generate more revenue.
Do a search on your own mobile device now. Whose site functions better – yours, or your competitor’s? Don’t let a simple thing like that become a major disadvantage.
Mobile is overlooked by business owners.
Sadly, less than 5% of business websites mobile-optimized. If you want an easy way to pull ahead of the competition, mobile is it. And if you avoid it, remember that visitors tend to leave sites that don’t perform well on their mobile devices, and they don’t return.
In short, customers are lining up at your “mobile gates” in huge numbers.
Contact The Gil Company so we can take your business mobile.
Are you Reaching ALL of your Customers?
The Gil Company is in the business of helping you reach ALL of your customers. We can build you a website that will attract your customers and teach you how to maintain your website. “If you can type in MS Word you can maintain your own website.” Companies MUST keep their website fresh (up-to-date) and active or the Search Engines (Google, Bing, Yahoo, etc…) do not recognize them as ACTIVE sites. Your website WILL NOT appear at the top of the result page!
Below are some ways that can keep your website ACTIVE. If you do not already do some of these then you are not Reaching ALL of Your Customers!
Contact The Gil Company, Inc. at: email@example.com
Or visit us at www.thegilcompany.com
We will be happy to help with your Internet Marketing needs.
Blogging is a GREAT way to keep your website current. You say your not a Blogger you don’t have to be just once a week add a post to your website that gives your customers a helpful hint, idea as to how to use your product or just plain old What’s New news. Not a lot of time needs to be spent just a few sentences to share with your customers.
SEO what is that? Search Engine Optimization…. still no idea? Lay-mans terms this is what will bring your website to the FIRST PAGE of the search engine. These are tags that pertain to your business, descriptive words that the end user would type into the search bar for the type of services/product you offer. These tags need to appear in your website and need to be updated along with the content in the website. Search Engines use these tags to search out those sites that BEST match the end users search.
Social Media that’s just a Buzz Phrase! Well no it’s NOT! It is what your customers and potential customers are doing everyday. They are using Facebook, Twitter, Instagram, Linkedin, Google+ and whatever else just popped up as THE LATEST & GREATEST. Your business can be on it all and should be on it ALL. You need to use these avenues to put your logo, your name, your tagline in front of all those current/potential customers. You already have their attention you just need to use it.
Small Business Tip – The Key to Getting Repeat Business
So you’ve made some sales and are finally growing your business. That’s a great start! But what is the key to securing repeat business?
There are several easy steps you can undertake to ensure that you’ll retain repeat business. Here are three of the most important.
1. Give the customer excellent service.
It seems like a no-brainer, but there are always things you can do to ensure that the customer is getting the best possible service. 70% of buying experiences are based on how the customer feels – how they are being treated, and the level of customer service and support they are offered. You are the key to excellent customer service – it starts with you.
Make sure that your team of employees treats the customer with the utmost respect and professionalism at all times, taking care of their specific needs, no matter what they are. Go above and beyond for your clients, and they will reward you with repeat business. Make sure they know that you are always there for them, and put them first and foremost.
2. Keep the lines of communication open.
Once you’ve got the excellent customer service taken care of, it’s time to focus on communication. Keep in touch with your clients, making sure to collect relevant information from them when necessary, and also providing them with the information they need to continue doing business with you.
Keep them abreast of things like special promotions, incentives, deals and more. You can keep the lines of communication open through email lists, blogging, surveys, contests, webinars, social media and more. As always, a fantastic, easy way to stay in touch and engaged with clients is by designing an app for your business. An engaged customer is a happy customer. In this day and age, keeping in touch with your client is easier than ever, and what’s more, the customer will WANT to engage with you as much as possible.
3. Thank your customers.
Make sure you always let your customers know how much you appreciate them and their business. Don’t assume they know. A simple thank you is not always enough. Take the time to really get to know your clients, if you can. Create loyalty and rewards programs and incentives that they can truly benefit from, based on their own needs and wants.
We’re using apps on our smartphones and tablets much more to look things up now, according to a new report out from eMarketer. That means a serious drop in ad revenue for many of the major search engines Google, Bing and Yahoo.
According to the report, Google mobile ads saw a dramatic 17 percent drop in revenue from 2012. The search giant owned 82.8 percent of the $2.24 billion search market just two years ago. While the U.S. mobile ad market brought in a whopping $17.73 billion this year, mobile search spending jumped to more than half of that at $9.02 billion — but Google’s piece of that pie dropped to just 65.7 percent.
Basically, we’re on our smartphones a lot more when looking things up than we are on our desktops. And we’re fragmented in the way we search now as well. Google is all search for everything but can’t necessarily tell us in a click the best restaurant or what the price is on a coveted item. We use niche travel apps such as Kayak to look up travel info, Trulia to search for homes and local business search company Yelp to look up local businesses.
A Nielsen consumer report out earlier this year confirms the shift to mobile. We’re spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop.
According to the eMarketer report, we’re really big on local search. Yelp is leading the pack here in terms of ad-revenue growth. Predictions for the local business search company are at 136 percent, or $119 million in mobile ad revenue this year. While that’s a drop in the bucket compared to the spend for Google, Yahoo or Bing, it’s a telling shift in consumer behavior. Revenues are expected to triple by 2016 for Yelp. Meanwhile, Google revenue is expected to drop to 64.2 percent of the overall market by then.
No word yet on what the “other” category is in the report. Also note that this report does not mean Google is losing revenue. On the contrary, it’s still growing — it’s just capturing less of the overall market than it was before. As mentioned above, the total mobile ad spend has jumped by nearly $7 billion in the last two years. That still gives Google close to $6 billion in mobile search ad revenue.
The bottom line here is that niche apps are taking over the way in which we search online, and they’re doing this because we are spending much more time looking things up on mobile devices than we are on our desktops.